Introduction
In this digital era, social media is a tremendous part of the business world. It is no longer limited to possessing a mere presence on platforms like Instagram, Facebook, LinkedIn etc. Businesses must understand its metrics and think beyond to stand out from competitors. Companies can enhance their visibility and cater services to the relevant target market efficiently by utilizing the mechanics of social media. In this blog, we will focus on the elements of social media in order to maintain a company’s brand in its prime in terms of presence in social media.
What are Social Media KPIs?
Social media KPIs or Key Performance Indicators are guidelines to measure how one’s social media marketing strategies and efforts work along a period of time. The strategies selected by a business is quantifiably measured in many aspects to understand how far it would work positively towards achieving the goal. Likewise we can identify any strategy or activity that doesn’t produce the required goal by inspecting KPIs.
Why do we need Social Media KPIs?
You can be a content creator or a company which offers digital marketing services but KPIs will make your work effortless amongst clients. Tasks like setting up social media accounts, creating content and scheduling posts daily seem too basic until the client is not able to understand the results or improvement of your proposed strategy.
Using KPIs you can identify many strategies while proving to the client how it positively impacted the business using the quantifiable data. You can analyze the growth of reach and engagement by such data and pitch strategies with outstanding evidence of numbers.
Top Social Media KPIS to Track
Tracking the right KPIs is essential in understanding a social media strategy. The clarity obtained by analysing the insights will allow us to understand how such a strategy will perform and progress to meet the required goals. KPIs are segregated to different purposes and given below are few significant metrics to be vigilant about when considering a strategy.
Reach KPIs
Reach KPIs are metrics measured to portray the rate of your posts or any content appearing in a user’s news feed. This allows companies to know how the brand influences the target audience and work upon any changes required to achieve the marketing goals. Given below are two types of reach KPIs;
- Total Reach: Total number of users who has viewed the content
- Total Impressions: Total number of times the content is displayed regardless of it being clicked or not.
Engagement Rate KPIs
Engagement rate KPIs are metrics measured on how the target audience responds to the content and how often users interact with content by liking or sharing. The engagement rate solely depends on how far a user is willing to interact with content. Given below are a few of KPIs related to engagement rate;
- Likes or Reactions: Number of likes or reactions per content
- Shares: Number of times the content is shared on social media across any platform
- Comments or Replies: Number of comments or replies per content
- Mentions: Number of times an account is mentioned while commenting or posting
Community Growth KPIs
Community Growth KPIs are metrics of the rate of growth of presence in all social media platforms. It mainly focuses on how a loyal following is maintained over a time and how the quantity of the target audience grows. Given below are a few of such KPIs;
- New Followers: Number of new followers or subscribers to a social media platform within a time period
- Total Followers: Number of both new and existing followers or subscribers within a span of time.
Conclusion
By understanding these KPIS or metrics, you have the ability to enhance social media presence while engaging with the target audience for the best results. Social media trends tend to change frequently and monitoring your KPIs closely allows you to keep your business on the top of the game of social media.
